Greetings from the JamJo bunker!

So, thinking of hiring a digital marketing agency? Where to start? The options are endless but the decision paralysis is real on this one. Does one simply start with a Google search query, opening the endless drawers to locate the right sharp knife or are you better off knowing a dude, who knows a gal, who knows a friend of a friend? Decisions, decisions. One thing is for sure, finding a good digital marketing agency can be transformative in it’s own right (that is assuming you have a great product or service that’s in demand online), but it requires careful consideration. In this guide, we take a look at five essential tips to empower you in making the best choice when you go hunting for these prized marketing nerds (or to put it simply; hiring a decent digital marketing agency in Ireland! Yikes!).

(By the by, if you are straight up just looking to hire a digital marketing agency, then drop us a line. A member of our team sits in the basement staring at the phone so we never miss a call. We promise!)

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Too long, gimme links!!

Before diving into the search for the perfect agency, it’s really important to be really clear about what your business goals actually are. Ask yourself: What do you want to achieve through digital marketing? It may seem simple at first but we often see clients that are a little unclear about what digital marketing might even bring to their business.

Are you trying to raise awareness for your brand? (YouTube videos, social media marketing) Are you trying to boost leads (calls, emails, enquiry forms)? Or are you trying to flog your granny’s invention for a a bed that flips you out in the morning instead of an alarm clock? (boosting online sales, Google merchant etc.) These are all different avenues of digital marketing and each route takes a different strategy. By articulating your objectives, your agency will have a better compass before they start really hot-wiring your business. The more specific you can be about your goals, the better the agency can tailor their strategies to meet your unique needs.

TL;DR: Keep it simple and keep it clear. What is the one goal you’d like to achieve for your business online.

Digital marketing involves many strands. Ideally these disciplines come together under the one roof. SEO, social media, content marketing, are just some of the services you will find on offer. When hiring a digital marketing agency in Ireland, assess the agency’s expertise in the areas that align with your goals. Look for (nay, demand) evidence of past success through case studies, client testimonials etc. To put it simply, you are on the right track when you see a proven track-record. An agency with a record in delivering results for businesses similar to yours is more likely to provide the outcomes you desire.

TL;DR: Ask the agency for case studies of successful projects they have worked on.

Every industry is different. Each has its own nuances, it’s ins-and outs. A successful digital marketing strategy requires a fairly deep understanding of these intricacies. Make sure the agency you’re considering is well-versed in your industry. Or see how receptive they are to learn. Ask about their experience, the typical types of challenges they will expect, and how they plan to tailor their strategies accordingly. An agency with industry knowledge is better equipped to deal with the unique aspects of your business environment.

TL;DR: Ask questions. Lots of questions. Even silly questions. Don’t be shy.

This one is key. Seek an agency that communicates openly about their methodologies, reporting processes, and key performance indicators (KPIs). You want regular updates and breakdowns of everything that is happening and everything that will happen across the lifetime of your digital marketing strategy. (And when it comes to digital marketing you can expect your fair share of acronyms and “data this” and “data that” so don’t be afraid to ask questions)

Understanding how success will be measured and reported is essential. Regular updates and detailed reports should be part of the package as standard. A transparent agency ensures you’re always kept in the loop. This way you can track the progress of your campaigns and assess the return on your investment. And remember; don’t be afraid to ask questions. A good agency will only be too happy to explain.

TL;DR: Respect is the name of the game here. Not just from a compliance point of view. Keep those ads relevant to the audience and certainly avoid misleading adverts or any other deceptive practices.

So, how much does it cost? While budget considerations should not be the sole factor in your decision, they are undeniably important. Discuss your budget openly with the agency and ensure there are no hidden fees. A good agency will work with you to create a strategy that aligns with your financial constraints (and still deliver optimal results btw). Remember, it’s not just about the cost; it’s about the value you receive in return. A well-crafted digital marketing strategy is an investment that should yield a significant return over time. If the campaign is washing it’s own face (ie paying for itself) then you can tweak and find new opportunities for success. As with any form of marketing, success will be found over time and a good marketing campaign should be paying for itself and then some once all the cogs are well oiled.

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Ok we would be remiss if we didn’t plug our own services in a post about hiring a digital marketing agency in Ireland (spoiler, we are one!). If you’ve made it this far, who knows, maybe you are even in the process of finding yourself a digital marketing agency. Or you are a bot. In that case, away with ye bot! Consider the unique advantages that we, JamJo, bring to the table. We understand the nature of the digital landscape and have a proven track record of helping boosting businesses like yours to achieve online success.

• We have proven expertise in a range of digital marketing services (SEO, social media marketing etc.)
• We take an industry specific approach
• We are incredibly friendly (thanks) and transparent in what we do
• Your success is our priority
• We offer budget-friendly options

Contact us today to discuss your digital marketing needs. We’re only a call away.